Pay-Per-Click Advertising is advertising on platforms like search engines or social media that you pay for when visitors click your ad.
Here is an example from Google:
Here you can see that the user searched for “chicken coops”.
Google will supply 3 pay-per-click ads above and below the organic search results.
Each time someone clicks on the ad from omlet.us they will be charged.
Why Use Pay-Per-Click Advertising?
The free way to get your website noticed by potential customers is to use Search Engine Optimization techniques.
However, search engine optimization or SEO can take at least 6 to 12 months to see an increase in rankings.
If you need to see quicker results then pay-per-click is your best option.
This will get your website at the top of the search results in the quickest way possible.
How Does Pay-Per-Click Advertising Work?
First, you decide what keywords or search terms you would like your ad to be displayed for.
In the example above, the search term was “chicken coops”.
Next, you design an ad that is optimized for that keyword.
Ads on Google are feature-rich and have many options.
The basic parts of an ad are the headline, description, and link.
Each of which needs to be optimized for the search term you want the ad to display on.
You then set a bidding strategy where you tell Google how much you would like to spend per click.
Based on the bids from other advertisers and your bid, Google will decide where to display your ad.
How We Can Help
Rise Above Rank has pay-per-click specialists that have a deep understanding of how Google Ads work.
We do all the research to find the best keywords that will get you the most ROI.
As mentioned earlier, there are many features that come with Google Ads and we know which ones are best to use to meet your business goals.
If Google Ads are done incorrectly, you could spend a ton of money and get no clicks.
We ensure that your ads are optimized to get the most clicks for the lowest cost.